From the official Qingdao Beer Festival site, not just one mascot, not just two... but an entire menagerie!!! And a partying menagerie, at that. It's the Chinese Zodiac squad, almost (we don't recall a Year of the Shark... though we'd support adding one...).
Clearly, you must go to Qingdao.

The caption translates as: In Qingdao, cartoon animals love to guzzle & nuzzle. Either that, or Qingdao Beer Festival Mascots.
We find it impossible to choose a favorite, though we're not quite sure about this guy...
... any ideas?
How to get to Qingdao, where to stay & stuff to do:
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I don't know but that looks like my head feels after a few too many beers - all soft and fluffy...
By Aimee Groom July 19,2010 06:12 PM
[...] Beer City on Google Maps Ctrip Booking for the 2010 Qingdao International Beer Festival Tipsy Animals on Parade: Mascots of Qingdao International Beer Festival Qingdao International Beer Festival Official Site [...]
By Impressions of Qingdao: Beer Festival | Qingdao China | QINGDAO(nese) July 28,2010 01:08 AM
[...] City near Shilaoren in Laoshan district. This year marks the 20th anniversary of the festival which employs thirsty Chinese zodiac animals as mascots for each year’s celebration (except for the very 1st one, which was a shark in the [...]
By 2010 Qingdao International Beer Festival | Qingdao China | QINGDAO(nese) August 09,2010 04:29 PM
How often is Qingdao Beer festival held?
Any info on the beer festivals in other part of china?
By qingdaofan September 01,2010 05:25 PM